LightBulb Interactive - Bright Ideas for Internet Success

Welcome to LightBulb Interactive

- SEO and more in Columbus, Ohio

Do you have a website?

Whether you call it digital marketing, Internet marketing, online marketing, web marketing or even e-marketing, I define it as helping websites attract visitors and convert them into customers. My services include:

• SEO (Search engine optimization)

• Search engine marketing (pay-per-click or PPC)

• Internet marketing campaign planning, buying, execution, and reporting

• Web analytics - tracking visitors and what they do on your site

• Email marketing / CAN-SPAM compliance

• E-commerce optimization

• Social media / blogging (more than Facebook and MySpace)

• Online reputation monitoring

• Website navigation and usability improvement

Why SEO is vital to website success

• Search is the #2 daily activity of Internet users

• Only 1/3 of searchers go past the first page of results

• The top 3 rankings may get as much as 80% of all clicks

• Nearly 40% of search engine users believe that the top ranked sites for a search are the leaders in their industry.

Do you need a website?

I take the confusion and uncertainty out of the website design process. I'll help you choose the services and firms best suited for your project.

Need something else web-related?

If your project or problem doesn't fit neatly above, contact me. I've worked on hundreds of web projects and can provide strategic and tactical insights to make your project successful.

10 things to know about me:
• I primarily work with organizations that provide products and services to consumers.

• I believe that Web analytics is the foundation of Internet success - you can't make improvements until you know what's already happening.

• All work is customized to meet your needs and budget.

• All work is done by me - no outsourcing.

• I offer a satisfaction guarantee - If you're not satisfied with my services, I'll keep working for free until you are.

• I work with a small group of clients to ensure that each one of them receives high quality service and attention. Current clients include Arts in Ohio, Experience Columbus, Franklin University, Nationwide Realty Investors , and Panera Bread of Central Ohio.

• I am an Internet / Online veteran with more than 18 years of experience. I spent nearly 13 years working for top Online-Internet companies CompuServe, MapQuest, and Netscape where I held a variety of positions in business development, customer support, e-commerce, marketing, and operations.

• I am a member of the American Marketing Association - Columbus Chapter, the Columbus Metropolitan Club, the eMarketing Association, the Search Engine Marketing Professionals Organization, and the Web Analytics Association.

• I'm an occasional guest speaker and have also been featured in Columbus Business First.

• Read my LinkedIn profile to learn more about me. Are we connected?

Ready to discuss your project?

Use the form below and I'll respond within one business day, unless I am on vacation. I won't share your information. If you prefer, call me at 614.297.8569.

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Click of the Week

June 27, 2008:

Trendpedia

Blogs are one of the most important elements in so-called social media; where both regular consumers and influencers write, and comment back, on every imaginable topic. Trendpedia makes it easy to find recent blog posts on topics of interest to you.

Trendpedia searches across recent postings in an attempt to shed light on what bloggers are talking about at given moment in time. Run a search on a term and find a chart tracking terms usage over time, complete with links to the original blog posts.

While the coverage is global, the site is owned by an Italian company so dates displayed on the results are different from standard American. For example, 27-06 = June 27.

Go there now

The LightBulb Blog

Read the LightBulb Interactive Blog for my thoughts on Internet marketing, SEO, social media, the Click of the Week archive, and more. Your comments are always welcome.

Most Recent Blog Posts
Harvard Says The Long Tail Is Really Short
The Future of Groundswell
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Testimonials


"LightBulb Interactive gives us powerful insights about our website. Compared to other Internet marketing companies, David is unique in the way he combines SEO and Internet marketing with web analytics to improve site performance. He is a large part of our website's success."
- Cathe Moog,
Experience Columbus

"If you ever wanted to trust and verify your web strategies with someone who didn’t want your design or programming work, David, with his refreshingly candid and unique approach, is the one."
- Ruth Milligan,

Milligan Communications

"David's professional advice and services are critical to the success of our online company. David knew exactly how to improve our search engine rankings using SEO, resulting in thousands of new customers."
- Aaron Cornaby,

Out Motoring