David Culbertson

Six point six percent. That’s the median conversion rate, according to Unbounce’s 2024 Conversion Benchmark Report. And while some industries see higher median rates on their landing pages — including events and entertainment (12.3%), education (8.4%), and financial services (8.3%) — most industries fall below that 6.6%, including SaaS at 3.8%, putting all the more importance on the converting factors that matter most. “The ongoing debate about whether email is dead or not has officially been settled,” the report says of the 19.3% conversion rate average seen by email, the highest converting channel, followed by paid social (12%) and paid search (10.9%). “Our data shows that visitors who reach your landing page via email convert 60% more than visitors from paid social, 77% more than visitors from paid search, and 370% more than visitors from display ads.” The report found that while mobile drove five times more visitors, desktop was a better converter by an 8% average. Other factors the report highlighted were readability, with simple and short page copy converting better than complex words. “The negative correlation between difficult words and conversion rates is 62% stronger than it was in 2020,” the report says, pinpointing the writing-level that seemed to boost conversions best as being in the 5th- to 7th-grade level. “This could be pointing to the impact of decreasing attention spans and tolerance for complexity. Research from The Science Survey shows that attention spans have decreased from roughly 2.5 minutes in 2004 to just 47 seconds in 2024.” #email #emailmarketing #conversionrates #emailmarketingconversionrate #emailconversionrate #emailmarketingsoftware #conversionratesoftware #AIemailmarketing #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Unbounce)

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☠ Times up, campers! ☠ If you haven't exported your historic Google Analytics (Universal Analytics or pre-GA4) it will be deleted FOREVER. Tomorrow. Here's a great video option from Loves Data—a guy who literally saved my bacon in the transition to GA4 world. https://lnkd.in/gF6F6gyP #smallbusiness #manufacturing #tma #marketing #tipsandtricks

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Just read this fascinating article about remote Amazon tribes and the internet's final frontier: https://bit.ly/4e9jb4E. It got me thinking about a recent client conversation on "Unreachables." So, what are "Unreachables?" They're the folks who use ad blockers, avoid social media, or sign up for deals with fake emails. Surprisingly, they're often younger consumers. But guess what? Most Americans are still totally reachable. Wondering how to connect with "Unreachables?" Engage them through the influencers in their lives and use traditional media like print and out-of-home marketing. Curious to learn more or want to brag about how "unreachable" you are? Drop a comment here or visit our website for a chat! #RURALisUS #CoolStoryGus

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How Google's 'Willow' Quantum Chip Is Revolutionizing Advertising The advertising industry has not yet realized what this means for media buying https://conta.cc/40d82uZ

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If you are responsible for local SEO strategy, check out this video about the recent Google algorithm leak https://lnkd.in/g5S2geNY

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In today’s digital landscape, SEO (Search Engine Optimization) has become an essential part of a successful business strategy. For small businesses, however, finding affordable SEO services that provide real value can be a challenge. This guide will walk you through how to choose affordable SEO services for small businesses tailored to your small business needs, ensuring you get the most bang for your buck. https://lnkd.in/gt2BtNB2 #SEOservices #seoservicesdelhi #digitalmarketingservices #searchengineoptimization #digitalgorkhaa

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For those watching how AI in search results will impact SEO... thanks for keeping us informed Mike Kaput at Marketing AI Institute. "AI in search means that optimizing for one keyword no longer works. AI now provides multiple, predictive answers as it thinks about what else the consumer would want to know without having to do four or five additional searches. Understanding topical, conversational, and multiple types of intent-based queries is what matters going forward." #SEO #b2bcopywriting #marketingAI

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Programmatic is problematic---> Precision targeted, cost efficiency, real-time optimization? What well-raised marketer wouldn’t hitch their wagon to that runaway train of goodness? Find out here: https://lnkd.in/enva2NVf #marketingtips #marketingagency #integratedmarketing #aimhigher

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With so many web changes in 2024 (#algrathumsIs, #AIcontent, #thirdpartycookies, Google's March 2024 Core Update), is your website ready for the next level of SEO optimization? https://lnkd.in/gbk_ZXts

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Schema markup is like cliff notes for search-engines, it helps them process information more efficiently and accurately (if done correctly). A definite must in your overall SEO strategy. https://lnkd.in/gfQyJJEY #SEO #schema #structureddata #marketing

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Yes it's titled 2024 but this article includes an excellent, basic, list of metrics to track for your website's performance. #websitemetrics #seo

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It's a slow process of elimination, not a silver bullet (despite the ads for it): #Clicktesting involves creating multiple ads with different texts (all with the same image) to see which garners 400 clicks first, followed by testing winning text with different images. As the man said about advertising "only 20% of my ads work- trouble is, I don't know which 20%". I suggest a strong image with popular hashtags (for your genre etc) e.g. #thriller #crime #kindle #whodunnit #pageturner #goodbooks https://lnkd.in/eykG2NBv

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In February, Google and Yahoo started enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. How does this affect your campaign delivery, inbox placement and overall engagement from your subscribers? - *Email rejections began this month (April 2024) - Google started rejecting a % of non-compliant email traffic, and they will gradually increase the rejection rate until senders become compliant. #emailmarketing #BestPractices #IPR

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🤔The ROI of SEO-focused lead gen is less than 200%. Which is great, but… Two lead gen strategies have an ROI of 700-800%🤯 And they are the MOST effective in influencing decision-makers👇🏻 🔑Events (e.g., targeting executives/tradeshows/webinars/online summits) 🔑High-value thought leadership content (e.g., website copy, white papers, case studies, webinars, presentations) Why do these initiatives consistently outperform other lead-generation strategies in terms of ROI? Because they give you direct access to the C-suite, helping you bypass gatekeepers and speak directly to decision-makers. Want to bank on top-notch thought leadership content? DM me. #whitepapers #casestudies #websitecopy #saasmarketing #b2bcopywriting

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“Publishers need to rethink the structure of their companies . . . by diversifying revenue streams beyond advertising to areas like paid models and events. This helps bring content to consumers where they are more likely to engage.” - Gartner VP analyst Nicole Greene DMOs might not be in a position to charge a subscription fee for our content, but we certainly understand events! Some other great takeaways from this article: ✅ Not all queries will generate a response from SGE - but travel overindexes on queries that can be easily answered by a bot. Write unique content for queries that haven’t been answered yet! ✅ Early studies indicate we can expect a drop in organic traffic of 18-64%. This will affect all tourism marketers. ✅ Money .com is “reworking its website format by including snippets of content deployed in a question-and-answer format, answering people’s questions related to a product or service, ultimately, to increase traffic from SGE.” ✅ Create content for “mid-funnel SGE queries”, such as comparison questions for products and services, to rank for questions that SGE has not yet answered, as traffic for top-level queries is expected to shrink.

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